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UX Design for Growth: How to Optimize Your Product for Customer Conversion
Free Download UX Design for Growth: How to Optimize Your Product for Customer Conversion
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Contrary to what you often hear, high growth products are not overnight successes. Your competitors would love you to believe that the market is saturated; that you can't build a user base from scratch; that there's no reason to act. In short, that you can't win. Blockbuster products are often considered spontaneous, but it's the less visible designing and iterating that make it possible. These are long-term achievements.
As a user experience professional, you have the power to influence the future of companies' trajectories and peoples' lives. This audiobook will teach you how to run day-to-day design operations in a way that convinces ever-increasing networks of people to take action on behalf of your cause. Through real-world case studies, we'll uncover dozens of simple and low-cost, design techniques deployed by companies of all sizes, from early-stage startups to mature scale-ups.
In order to amplify the value customers receive from a product or service, we'll focus on what UX designers can contribute in the collaboration between developers, product managers, and marketers. And in doing so, we'll identify the elements that drive user acquisition; specifically, embracing methods at the intersection of design thinking and growth hacking.
If design is your tool and growth is your goal, this is your guide.
Praise for UX Design for Growth:
"This book will get you promoted." (Luke Waterfield, head of digital communication for the mayor of London)
"Molly's book is a must-read for design professionals who wish to up their game. Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)
"Molly's thought process around product has had a huge impact on how I think about development." (Rosemary King, director of training at Mind the Product)
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Audible Audiobook
Listening Length: 1 hour and 18 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: MollyFNorris.com
Audible.com Release Date: September 4, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07H147SD2
Amazon Best Sellers Rank:
Readable and to the point, valuable tips for the experienced design pro while providing context for less seasoned practitioners. Suggestions for easy entry points to improve customer conversion, with guidance for more resource-intensive approaches. Very encouraging in tone and content, leaves you fired up to go out and IMPLEMENT!
The book takes complicated concepts around UX design and makes them easily digestible and approachable. The real world use cases and their analysis provide insights for all experience levels of people who have an interest in design.
I’m totally new to the UX design field. This book gave me the perfect clear, practical but inspiring introduction.
It's concise and a fast read. It has nice pointers. It should take about an hour and you will end up feeling more organized in your thoughts. It's useful for non ux designers.
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