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Leads & Conclusions (Elements of Article Writing)
PDF Download Leads & Conclusions (Elements of Article Writing)
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Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write cliff-hangers that will keep readers hungry for future installments of long articles, and frame stories with linked leads and conclusions.Cook also takes you through the anatomy of a story and shows you how to create bridges between your lead, body and conclusion.With his help, you'll learn to write openings that are more than catchy - they'll set the tone, establish the theme, and make your readers care. You'll learn to craft conclusions that surprise, delight and satisfy. And your words will resonate in your readers' minds long after they've finished your article.
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Product details
Series: Elements of Article Writing
Hardcover: 166 pages
Publisher: Writers Digest Books (September 1, 1995)
Language: English
ISBN-10: 089879661X
ISBN-13: 978-0898796612
Product Dimensions:
6 x 0.8 x 9.2 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
4 customer reviews
Amazon Best Sellers Rank:
#3,005,450 in Books (See Top 100 in Books)
This book is excellent - easy and fun to read with very helpful guidance for writing. I highly recommend it.
good
This is a fast read with practical, beneficial ideas primarily intended for the prose writer. Cook often refers to newspaper and magazine articles, radio pieces, and book chapters. His tone is extraordinarily chatty, almost to distraction, but his casual approach makes the advice seem designed specifically for just you and your writing. Plentiful examples from an eclectic array of pulications plus well-known and unknown writers help demonstrate the universality of the instruction he offers in this short, but utilitarian writer's manual.
ProActive Sales Management is full of great ideias covering everything from creating a sales culture in an organization to how hold a decent sales meeting.
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